After spending a couple of years working in professional kitchens, Hugo realised that there was a huge gap to fill: hardly any kitchen knives sat between the cheaper and the expensive ends of the spectrum. Understanding that many people place equal value on aesthetics and functionality, Hugo set about creating Allday Goods, whose ethos is centred on the fact that good looking kitchen knives don’t need to cost the earth – both financially and environmentally.
Recently, the team held a carboot sale where they sold a small batch of old Sheffield-made cutlery knives which they’d spent months collecting, cleaning and attaching Allday Goods handles to. There were 200 cutlery knives on sale that day, and they sold out in an instant. “After the carboot sale, we had a waitlist for those interested in receiving cutlery knives whenever we had more available. Within 24 hours, we had 2,000 names signed up so we knew that we had to think carefully about what to do next", Hugo explains.