The Autumn Lookbook
Dear Autumn
September 13, 2026
Autumn is when the city is at its best. Around late September, the crowds ease off, the light is golden by four, and London seems to exhale a little. The trees start to turn. The pubs steam up by six.
It gets cold enough, at last, to dress properly. The jacket that’s been waiting, the knitwear folded since spring. There’s a real pleasure in the layering, the weight of good cloth, the whole business of getting dressed becoming interesting again.
Grey mornings and all, it’s the season SIRPLUS makes for.
For our autumn photo essay, we stayed close to home, shooting in Marylebone, where our flagship store is based. There wasn’t much need to look far for inspiration. This time of year, London provides the palette itself.
Alongside the photographs, discover the first arrivals from our autumn collection, including Harris Tweed, lambswool knitwear, wool suits and flannel shirts. Pieces for colder mornings, longer walks and the first proper evenings in the pub.
London in autumn. We wouldn’t have it any other way.