Sir Plus Limited, located at 87 Charterhouse Street, London, EC1M 6HJ, is the data controller responsible for your personal data. If you would like to learn more about how we use and protect your data, please email us at Maintaining your privacy and the security of your information is one of our top priorities.



We don’t ask for any information about yourself before you reach the checkout area of our site, unless you choose to do so by signing up to our newsletter, by opting in at the footer or pop up displayed.  

When you purchase items from our website, create a customer account, contact us using the online form or live chat, or sign up for newsletters and other marketing activities, either online, at our store or market/fair, you will provide some or all of the following information to us:

  • Contact details
  • Payment details
  • Profile data
  • Additional personal details


  • Contact details- name, email address/billing address, delivery address (if different) and telephone number.
  • Payment details- banking details and payment card details, however your payment transactions will be encrypted by your bank so we will not retain any payment card details.
  • Profile data- if you create a customer account, this includes the profile you create to identify yourself when connecting to our website (including your username and password) and other data about past purchases.
  • Additional personal details– you may also provide additional information to us via our mailing list, such as gender, D.O.B or product preference. This information is collected for the purpose of analysing our sales to help us understand and improve our clothing and marketing approach – which you may have given your consent for.


      When you interact with our website, we automatically collect usage and technical data about your device, browsing activity and the journey on site. We collect this personal data by using cookies.

      Cookies are small text files that websites send to your computer so that when you go back to the site it can recognise you. Think of a cookie as an internet user’s identification card. Cookies let the site bring up information relevant to you, for example your name, past orders etc.

      Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user’s preferences or registration details for a future visit.

      Cookies are not computer programs, and can’t read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user’s email address, etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website.

      We use cookies to make it possible for you to move from one part of the website to another easily and to add items to the shopping basket without having to log in repeatedly. We use session cookies to keep track of your current shopping session and to store items you have added to your shopping bag.

      Usage Data - includes products you have purchased from us and information about how you navigate our website.

      Technical Data - includes your IP address, browser type and location, operating system and platform. Information about your visit, including the full URL, date and time of your visit, which items you viewed, searched for or added to cart, page response times, download errors, length of visits to certain pages, page interactions and methods used to browse away from the page.

      We may also receive information from third parties we work with such as online fashion retail platforms, our delivery services or credit and fraud prevention agencies.



      All our data collection processes are governed by the UK’s Data Protection Act. The information you give us allows us to provide you with a good, reliable service. Processing your order, taking payment, supplying products and cancellations or returns and exchanges.

      • Updating you on the progress of your order, we will usually communicate with you via email but we or the courier companies we use may also contact you by phone.
      • Processing information required for competitions, promotions or survey entries by you.
      • Analysing sales to help us understand and improve our clothing and services provided.

      Direct Mail - We may use your delivery address to send a seasonal catalogue. Existing customers and people that have shown a legitimate interest may be sent a catalogue. We also work with a third party company to obtain addresses close to our stores and pop-ups in order to share marketing materials.

      Direct Marketing - we need your consent for directly marketing any communications. If you have clearly given your consent to receive direct marketing from us, whether via our website or in store, we may use the information you have given us to:

      • Update you on upcoming events, new products, sales and updates and information about us and our story.
      • We will measure the effectiveness of the advertising we promote.
      • We will make suggestions about items that may interest you.

      You can opt out at any time, simply email, or unsubscribe on our emailer. Your data may be shared internally - this is for the purpose of either contacting you if there has been an issue with your order, which would be flagged with customer service, or the courier company in question or for reporting reasons internally only.


      Your information may be shared with our selected third parties for, for example:

      • Payment providers/fraud prevention and cross border solution companies, to process your payment on international orders.
      • Delivery and courier companies who supply your order.
      • Marketing agencies and advertising and social media platforms, such as Google / Facebook / Microsoft.
      • Reviews company, to request a review from you on our service and products.
      • If you have opted into direct marketing, third party advertisers who will serve relevant communications to you.

      All third parties we use are required to respect the security of your personal data and to treat it in accordance with the law, in agreement with our instructions, and not for their own use. Some third-party data is collected through the use of a pixel tag placed on site, that tracks how you came onto site, via which channel or means.  

      We partner with Global-e, a third party service acting as your seller-on-record, so you can buy and ship your Sir Plus products to over 100 destinations worldwide! When you order from Sir Plus you will see that your payment method is charged by Global-e and the purchase is subject to Global-e’s Terms and Conditions and Privacy Policy (which will be clearly presented in checkout before you place the order).

      You can contact Global-e at or send them a letter to 45 Leather Lane, London EC1N 7TJ United Kingdom

      If you have indicated that you are happy to receive catalogues from like-minded brands, we will also share your information with data co-operatives.

      Your personal data is shared with Experian Ltd for the purposes of managing a service called Club Canvasse, a home shopping and direct retailer data co-operative of which SIRPLUS are members. By sharing information on what customers buy and pooling that with contributions from other members of the co-operative, the service allows SIRPLUS to better understand our customers and to communicate with you more effectively. Please note, your personal information is not shared with any of the other members of the co-operative, and only aggregated data on the number and value of purchases is provided to members e.g. we will receive a report which states how many customers who have bought from us in the last 0-12 months, and who have also bought from other members of the co-operative in the last 0-12 months, or the last 24 months, last 36 months etc. To understand more please click through to Experian’s website to understand more about their marketing services.

      They include Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors and travel categories and share information on what their customers buy. Epsilon Abacus analyses this pooled information to help the retailers understand consumers wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.



      We use the latest secure server technology to ensure your information is protected to the highest standards available.

      We use encryption to safeguard your credit card information and we will only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology. This means you cannot inadvertently place an order through an unsecured connection. Most web browsers above version three support this security. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us.



      We keep data for as long as you are a SIRPLUS customer. If your account goes dormant, your data is still kept on file, this is so we can respond to any questions you may have and to maintain necessary records for accounting or reporting. Your data may also be used for research or stats internally. If you would like further information on any of the above please contact us at

      If you would like to opt out of our collected cookie data click here: Revoke consent



      In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

      General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.