Sustainability

Since our early days of making boxer shorts from surplus shirting fabric, we’ve endeavoured to create durable, quality pieces that will last the course. We use surplus fabrics whenever we can to lessen the environmental impact of our garments. When this isn’t possible, we use carefully-sourced cottons, wools and linens that are tested to ensure they’ll last the course. To create our garments, we partner with skilled teams of makers in England and throughout Europe, each chosen for their expertise in a particular field and for their shared principles of sustainable and integrous manufacture.

Surplus fabrics are at the heart of our brand. In 2010, we began buying rolls of surplus cotton from shirtmakers to use in our hand-made boxer shorts. Over the years, our range has expanded from boxer shorts to include waistcoats, shirts, jackets, trousers and more. As we’ve evolved, so too has our approach to sourcing fabrics. Approximately half of our garments are still made using surplus: our boxer shorts, our jackets, and our waistcoats still make heavy use of these repurposed fabrics. When it isn’t possible to source the right kind of surplus, we commission carefully selected non-surplus materials. Organic cotton. British-spun wool. Recycled cashmere. Always ethically produced and held to the same high standards we demand of our surplus pieces, meaning every piece is durable and hard-wearing.

Twenty-five million tonnes of cotton are produced every year. Less than one percent of that is organic. Our striped and raglan sleeved t-shirts are made in Portugal from 100% organic cotton, grown without pesticides and hand-picked to maintain the purity of the fibres and produce a softer, thicker fabric. 

Every stitch of our knitwear is 100% natural wool. We use British-spun merino and lambswool in our jumpers, as well as Mongolian cashmere from the Aerbasi white goat – producer of the world’s softest cashmere fibres. Each of these wools is a natural insulator and temperature regulator, making them ideal for keeping you warm and comfortable. Our scarves are made using recycled cashmere. 

We spend probably more time than is healthy sourcing buttons for our garments. Many of our jackets feature fastenings made from coconut shell, ethically-sourced horn and corozo. A recent addition to our range, corozo buttons are made from nuts harvested from the Tagua palm tree. Indigenous to the Ecuadorian rainforest, the tree produces around 1,600 nuts a year, which fall to the ground in spiky balls  called ‘mococha’ (think: huge conkers). The locals harvest these balls, earning a living and helping to protect the rainforests’ future. Our new shirt range also makes use of Codelite® buttons. This creamy, shiny material is made from milk proteins with zero waste produced.

Your Part

Approximately a quarter of a garment’s environmental impact happens once it has left us, meaning the rest is up to you. The way you look after your clothes has a big impact on the planet. Only wash your clothes when necessary – a shirt can often be worn more than once if it hasn’t been dirtied (though we must insist on washing your boxers after each wear). Use your eyes and nose before throwing your clothes in the laundry basket; often a good airing will do the trick if something is just a little musty. Spot clean marks when possible, and invest in a clothes brush to keep jackets feeling new. When you decide it’s time to wash, always read the care label and use a cool cycle before hanging dry.

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