Marketing Executive

 

We have an exciting opportunity for a Marketing Executive to join our Marketing team, based at our London Head Office on Portobello Road. The purpose of the role is to assist the Ecommerce and Retail teams with all their marketing.

Summary

Manage SIRPLUS’s online and print campaigns. 

Communicate brand message and drive revenue. 

Co-ordinate with freelancers, agencies and other members of SIRPLUS.

 

Content

Responsibility for content on site, including product descriptions, blogs, homepage and “about us”.

Ensuring content is specifically targeted to obtain maximum SEO traction.

Managing marketing plan, co-ordinate other team members to ensure deadlines are met.

Ensure effective communication of brand message. 

 

Ecommerce

Merchandising website to ensure that best selling products are prioritised.

Work with buying department to sell through over stocked items and slow sellers.

Ensure size guide is accurate.

Work with ecommerce consultant to improve customer journey.

Optimise site to improve conversion levels.

Ensure marketing messages are consistent.

Co-ordinate with digital media agency to achieve successful PPC campaigns.

Monitor ecommerce report to identify potential opportunities and poor performance.

Work with operations manager to ensure shop details are correct online.

 

Photoshoots

Co-ordinating with buying department and arts director to create plan.

Model selection and casting days.

Assisting with organisation on shoot days.

Planning mini-shoots with local influencers.

Creating behind the scenes imagery.

 

Social Media

Regularly updating Facebook and Instagram.

Engaging with followers.

Develop tone of voice.

 

PR 

Co-ordinating with PR agency.

Drafting press releases.

Approaching press contacts

 

Graphic design

Co-ordinating with graphic designer and interns to edit images

Crop artwork where necessary.

Regularly undertake competitor research.

Developing artwork for print, including lookbooks and line sheets.

Maintain brand guidelines and brand consistency throughout the website.

 

In Store Marketing Material

Responsibility for in posters, bags, pricing signs and co-ordinating with the buying team and the graphics department to manage packaging.

 

Newsletter

Regular newsletters aimed to achieve revenue and engage with customers.