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They've finally arrived. Sir Plus have revolutionised the dressing gown market and (so far) designed two perfect new garments. They're our gowns, but not the type you wear to a ball (unless of course, you'd like to).

Inspired by iconic menfolk such as Cary Grant, Fred Astaire, Frank Sinatra and the one and only Hugh Hefner, the gown just had to be sure to exude grandeur. Luxury surplus cashmere and jacquard cotton were the perfect fabrics to characterise this. The colours are rich, vibrant and wearable.

We had a lot of fun capturing the dressing gowns and as you'll see in the images. Even Henry (Sir Plus' director) overlooked the shoot in his new favourite garment. We caught him! Don't go mistaking him for a model now, will you..

Lord or no lord, these gorgeous garments will make you feel like you own a manor and it's cheaper than taking out a mortgage.

Currently made to order in 15 days.

Sir Plus x

Dressing Gown

Dressing Gown

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